Tag Archives: Small Business

The Electronic Wallet

Last week, MasterCard announced a new project in conjunction with Google, Citibank and First Data to launch the first electronic wallet in North America.  The concept is very simple… instead of carrying your credit cards, bank cards and other identification in a physical wallet, all this information is stored in an app on your smartphone. [...]

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What Can a Merchant Do to Help Prevent Debit Machine Skimming?

What is Debit Machine Skimming? Put five Canadians in a room together and chances are, at least one of them has had to make a trip to the bank for a new debit card because their card may have been compromised.  Debit Machine skimming incidents are on the rise in Canada, growing exponetially every year.  [...]

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Gift Card JV’s

Have you ever noticed that almost ever single major Canadian grocery store or Drug store has 3-4 rotating stands of Gift Cards? It’s obvious these gift cards make money and improve bottoms lines. Now your small business may not fit into the realm of a Shoppers Drug Mart, but there is no reason why you [...]

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Marketing Gift Cards

I found this video on YouTube today and they offer some good reasons why ‘gift cards’ are superior to using ‘gift certificates’. They just carry more perceived value. If you are not using Gift Cards as a marketing method in your business yet, then you are leaving money on the table. Read this free Gift [...]

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