5 Dirty Little Secrets About Merchant Account Services (ISO’s) From a Guy Who Has Worked At A Half Dozen Merchant Account Companies
August 20, 2010 by Admin · Comments Off
First, the good news: They are not all crooked, in fact a good portion of ISO’s are honest hard working men and women who have no intention of squeezing every penny out of you. Unfortunately, those that want to help you are outnumbered by those who are less than honest.
What you are about to read is a very good simple guideline to follow if you are having doubts about an ISO selling Merchant Accounts. Read carefully and if the person you are presently dealing with is “selling” what is written below, say ‘thank-you but I am not interested’.
1. The worst and most popular sales con at the moment has to do with Visa and Master Card rates so let me explain the following so that you fully understand why the sales representative you are dealing with could be deceiving you.
Visa and MC International charge what is known as an Interchange discount rate of 1.59. This can go up in the future but at the moment it remains at this rate. Any Visa or MC acquirer such as Moneris, Global Payments or Elavon will add an “Assessment” rate of 0.06 basis points to the 1.59 and this is considered their profit rate. In other words, the starting point for any sales rep cannot be lower than 1.65 unless you, the merchant is a gas station chain or a very high end grocery store such as Real Canadian Superstore. To offer anything lower means that the ISO will be losing money on every transaction. (Please note this rate is for Qualified transactions, the minimum rate for Unqualified is 2.04)
So, here is the con. The Merchant Account Services company will offer you ridiculous rates of 1.35 percent for Qualified transactions. These are transactions from normal credit cards that are swiped on a POS terminal. Sounds great right…but here is where it gets nasty. The ISO will offer these amazing rates but then charge you 2.75 percent as a discount rate for Unqualified cards. These are transactions that are keyed in manually, or are foreign credit cards, corporate cards, credit cards with air miles or some bonus point cards. Sixty percent of all credit card transactions fall under the heading of unqualified. So although you think you are saving, in reality you are not. The other shady trick is that the ISO will offer 1.35 percent and then turn around and raise 40 basis points three months later.
2. If you are leasing a regular IP or Dial stand alone POS terminal you should never pay more than fifty dollars a month for a 48 or 60 month term. This is dependent on the buy rate offered by specific manufacturers.
3. If an ISO charges you fees that are hidden in the back of a contract, then seriously consider someone else. The normal fees from any reputable ISO are as follows: Statement; Minimum Monthly on Visa/MC; normal transaction haulage fees; Set Up fee not exceeding one hundred dollars (for stand- alone terminals). This pays for processor administration costs.
If you ever see anything like Yearly Membership Fee then disregard this sales rep…immediately!
4. If they do not have a Help Desk then who will be helping you when you have a problem?
5. Every merchant acquirer and ISO has a cancellation fee, it is unavoidable but there are many who have excessive fees. In fact, I know of one that charges five thousand dollars. Find out the cancellation fees in advance and if they are more than three hundred dollars do not sign. If an ISO charges enormous cancellation fees there has to be a valid reason why they do and it always means their customer service and/or brand is awful.
Remember that there are good people in this business. The trick is to find them and to avoid those that rely on trickery.
What the Difference is Between an ISO and Bank Related Merchant Account?
August 16, 2010 by Admin · Comments Off
When considering where to obtain merchant services, there is no shortage of providers to choose from now a days that’s for sure! There is no doubt that processing has become a lucrative business. Over time, the service has been de-regulated, so merchant’s have much more choice as to who they want their provider to be. There are two major conglomerates to choose from. One can choose to have their Bank (member Bank – which means they are certified to process Visa and MC) process their transactions, or an ISO (Independent Sales Organization). Iso’s were developed after the de-regulation of merchant services.
There are some major differences between having an ISO process your transactions in comparison to the bank.
Direct Processing is a little bit faster from a bank hosted account, only because they have a direct link to the merchant’s banking info, where as with an ISO, the timing for deposits maybe anywhere from 24-48 hours after settlement. This difference exists because the branch would have a direct link to the deposit account, where the Iso’s deposit has to be cleared by Iso, then the member bank.
The Member Banks will also be more accepting of high risk merchant processing because of this link to the merchant’s account. Often times a merchant will have a business account with their bank, as well as other savings and credit accounts. Because of this “direct access” the branch has immediate security in the form of the entire merchant’s investments act to draw upon should there be any faulty transactions.
This high risk processing has advantages with Iso’s that the member banks cannot compete with at the same time….often times Iso’s are eager to obtain business, and, with the appropriated security in place, maybe more accepting of high risk accounts.
Service levels are another major difference. Banks are not as fast to provide comfortable “one stop” customer service in the same way that an Iso may be. Again Iso’s are more customer driven and as a result often provide better, faster more specific and personal customer service. As one may deduce, part of this improved service has allot to do with Hours of Service, Iso’s often have their own customer service and help desks working around the clock, where as a bank has very pre determined hours of operation, which are regulated and often not convenient for when a merchant may require additional services.
Pricing is a standard issue for any merchant seeking out services. This is where we see another major difference, in that, the Iso’s will compete and drive their prices down in order to obtain one’s business, the member banks are less competitive and often do not respond to competitive pricing quotes.
The best aspect of all of the differences mentioned here is that with the existence of both Bank’s and Iso’s being able to process merchant services, it offers a competitive edge to merchants. Just like any monopoly the more players on the board, the more fierce the competition which, in relation to merchant services, leads to the potential for better more competitive pricing and increase in the quality of service for merchants.
What are the different Mobile Credit Card Solutions?
August 10, 2010 by Admin · Comments Off
There are allot of different businesses out there. As the economy grows and business’ flourish, different ways of doing business are happening as well. We are a technologically advanced society and everything we do in our lives is more and more dependant on technology. The Merchant Services industry is no different, and has rapidly conformed to the changing needs of their potential merchants, being sure to offer processing in many different format’s as to keep up the standards. The biggest breakthrough has been the inception of Mobile business, and to follow suit, merchant processing is as well, available in what can be considered a mobile format.
There are five major solutions to mobile processing:
- ARU or Auditory Response Unit. This is referencing the methodology of over the phone processing. When a merchant is set up with an ARU solution, they are given a telephone number and merchant number so they can call in a transaction, from where ever they are doing business at the time. This solution however, is limited to only Visa and Mc or credit card transactions. There is currently no way to do Debit with an ARU solution.
- Virtual Merchant or Virtual Terminals. Very similar to an ARU set up again this product is only available for Visa and Mc or credit card transactions. Instead of a phone number, the merchant is issued access to a url, where they will enter their transactions online from anywhere they are, all you need is internet access and a virtual merchant is accessible!
- E Commerce. This is an ever growing solution and lined to Website processing. If a merchant is looking to do mobile transactions from their website, then E commerce is the solution. This is also mobile in that, customers can purchase online at any time.
- Virtual Merchant + Pin Pad Hybrids. This is Exactly like the Virtual Merchant as explained as option #2, however, there is an external pin pad that plugs into the computer, which allows a merchant the option to swipe a card and do Debit and Credit Card transactions. This is a fabulous mobile solution as you can take any payment type physically and still have the convenience of a Virtual merchant account for instances where you don’t have the pin pad with you.
- Cellular Terminals. Just like a cell phone, the cellular terminal is completely wireless, and offers the benefits of all 4 afore mentioned solutions. With a wireless terminal you can always swipe a transaction for Debit or any Credit cards. This is the best mobile solution as a merchant will always have the security of a physically swiped transaction.
There are constant changes and additions to these types of acceptance solutions as merchant services have to pave the way for new mobile options to keep in tune with the merchant’s ever changing demands. Pricing may vary, obviously with increase in convenience comes cost.
Applying For a Merchant Account? How To Help You Get Your Application Approved Quickly
July 18, 2010 by Admin · Leave a Comment
Supporting Documents Is KEY To A Quick Approval
Often merchants do not understand why they need so many supporting documents to apply for a merchant account and by being dis-organized about your supporting documents can cause the merchant account application process take longer and even cost you an approval. Applying for a merchant account is like applying for a short term loan.
Visa & Mastercard often settle up with a merchant within 2-3 business days after someone pays a merchant business via credit card and yet they wait 30 days before they collect from consumers and often don’t find out until that time whether the merchant fulfilled your services and/or products to the consumers. Because there is this huge risk of chargebacks to the credit card processing companies they are very specific on supporting documentation about your business to determine the risk factors involved in credit card processing. Therefore, they will require very specific information before they approve your account. In this article we will discuss those typically documents required and how to have them all in order to make your application process run quickly and smoothly.
Visa, Mastercard and everyone in between who provides their services is looking at your merchant application as if you are looking at a request to borrow money! So there are a few important documents we can provide right up front to make sure they receive the security they are looking for before opening this “lending” agreement. The same sort of documents one would provide for a bank loan would or can be applicable to a merchant services application. These documents fall into two Catagories:
- Business Information
- Personal Identification.
Business Information: The best sort of document to provide to solidify or confirm your Business info, should include your business name (Operating As) as well as your business’ Physical Address, such as any of the following:
- Master Business License
- Previous Processing Statements
- Gst or Business Registration Forms from the government
- Reputable online listings
- Utility bills are all great sources to help them validate your business information.
Personal Identification: The secondary type of i.d. one should provide in order to ensure a speedy approval for merchant services is related to the Personal info for merchant who is applying. Essentially, they are looking to confirm the home address so any of the following documents are great:
- Driver’s License
- Social Insurance Number
- Citizenship Number
- Age of Majority Card
- Permanent Residence card
More so than the documents themselves, what Visa and MC are really looking for is what I have coined “THE THREE C’S”.
- CLARITY
- CONSISTENCY
- COHESION
Clarity: Be sure they can see or read the entire document, copy quality is always important.
Consistency: make sure the support documents you are sending are valid, up to date and are true, in that they show the real current information for things like physical location, as you have presented it on your application.
Cohesion: it must flow, and make sense, for example, it is hard to believe one would have an industrial manufacturing business out of their home….so be sure what you are submitting is subject to common sense.
Now that you understand that applying for merchant account services is more like applying for a short term loan you can better understand their point of view. If you follow our recommended “THREE C’s” you will be more likely to receive an approval! If you would like to deal with a experienced merchant account broker who has proven track record of approvals by helping merchants organize their 3 C’s use our contact form here.
Small Business Owners Lobby to Cut Credit Card Processing Fees
November 12, 2008 by Admin · Leave a Comment
This is an article written in New York Times Small Business section and address US merchant account concerns address ever increasing credit card processing fees, but I think it is an article that speaks also to Canadian small business owners.
The article is called: Small-Business Owners Lobby to Cut Credit Card Fees and it is well worth the read. Some of the highlights and quotes from this article that I thought could spark some real conversations among Merchants are:
“In 2007, merchants paid $61.56 billion in electronic payment fees, up from $48.58 billion in 2005, according to the Nilson Report, a payment systems industry newsletter. The report estimated that lenders took in 82.5 percent of those dollars.”
These are the US numbers and assume as being the US northern neighbor that we are most likely not that far behind in our electronic payment fees.
“What merchants are getting for their money is convenience, risk management and guaranteed payment,” said Denise Dunckel, a spokeswoman for Visa Inc.
What do you think of this above statement made by the Visa representative?
“Merchants derive significant gain from the electronic payments system, which has evolved new features such as rewards programs,” said Trish Wexler, spokeswoman for the Electronic Payments Coalition, an advocacy group in Washington. “Ultimately, merchants benefit from rewards programs because people buy more when they use cards. Higher fees for rewards cards are justified because merchants and consumers both share in their expense — but merchants want to pass their fair share to consumers, who’d be hit with higher credit costs and reduced rewards if the merchants succeed.”
I am sure this above statement would get a ton of Merchant’s blood boiling, but I don’t want to speak for merchants – what do you think?
Kenneth J. Clayton, director of card policy for the American Bankers Association in Washington, called the bill “a dramatic proposal by big retailers to use political muscle to lower their costs.” Smaller retailers, he said, “are being put up as poster children to show how challenging it is for them. But behind the scenes are big-box stores that see an opportunity to lower their costs of participating in the electronic payments system that benefits them greatly.”
This is interesting, is this “movement” really just a big conspiracy for greedy large corporations to increase their bottom lines and increase share holder profits?
Just some food for thought. Regardless of the outcome, our current society in Canada and the US are greatly tied to using plastic and credit card processing is not going anywhere. This I am assuming will continue to be an ongoing battle between Merchants, Visa, MasterCard, and the Credit Card Processing Companies.
