Why would Lord & Taylor give away 1000′s of dollars worth of gift cards with no conditions attached…? Because they make a ton of money doing it! Did you see how excited those people are in the video to receive a free $25 to buy stuff at this company?! What do people do when they [...]
US Retailers Form New Retail Gift Card Association
Several major US retailers led by founding members Applebee’s, Best Buy, Home Depot, Marriott International and Subway have announced they are joining together “to create an industry group whose goal is to ensure shoppers have only positive experiences with the gift cards they buy and use. The Retail Gift Card Association (RGCA) formed in October [...]
The Definitive Guide to Gift Card Marketing – Part 4
Return on Investment Typical gift and loyalty card services can be quite affordable for even the small business owner. Once you understand how great your return on investment can be, odds are you’ll want to implement a gift card strategy ASAP! Gift and loyalty card programs have four main costs: Initial set-up cost: $0-$400 fixed, [...]
The Definitive Guide to Gift Card Marketing – Part 3
Gift Card Marketing Strategies Smaller businesses need to employ more creativity when marketing their gift card programs. The trick to having great gift and loyalty card programs is to never let the card run out. This is called “cycling” in the industry. A savvy merchant will work aggressively to continuously cycle their gift cards, because [...]
The Definitive Guide to Gift Card Marketing – Part 2
The Psychology behind Gift Cards Understanding the psychology behind gift cards will make any business owner get very excited! One of the most fascinating elements of gift cards is that people see the value on the card as “free money” or “found money.” The psychological effect is similar to that of a credit card, only [...]
The Definitive Guide to Gift Card Marketing – Part 1
This Guide was written to empower Canadian Small & Medium Sized Business Owners with the knowledge to increase their profits using gift & loyalty card marketing. So what’s in this guide…? What is a Loyalty Card Marketing Campaign? Benefits of Card Marketing The Psychology behind Gift Cards Real Life Examples of successful small-to-medium sized companies [...]
