Gift Cards! If you have a business and don’t have gift cards yet, then you are missing out BIG TIME. With the Christmas season around the corner, merchants and consumers are busily preparing for the shopping rush. Whether you’re thinking about keeping your shelves stocked with the newest and hottest products or ensuring your kitchen [...]
The Definitive Guide to Gift Card Marketing – Part 4
Return on Investment Typical gift and loyalty card services can be quite affordable for even the small business owner. Once you understand how great your return on investment can be, odds are you’ll want to implement a gift card strategy ASAP! Gift and loyalty card programs have four main costs: Initial set-up cost: $0-$400 fixed, [...]




